Sadly, the produced imaging on most radio stations hasn’t evolved much since the 1990’s, and stations that target millennials are really missing the boat because of this.<\/p>\n
Millennials aren’t impressed by your ability to add zaps, stutters, and efx to a produced piece of imaging. Words actually matter, and anything that is too slick and produced is immediately considered “spam” to their ears.<\/p>\n
Authenticity is the way to go.<\/p>\n
Get rid of the grindy voice people and their growly reads… go with something that sounds real and human. You are far better served to spend lots of time writing a promo with meaning that actually has something to say, rather than the typical highly produced list of facts.<\/p>\n
Get used to the fact that nobody cares about your radio station until you give them a reason to. And if you’re really good, and create an emotional bond with your audience, chances are that bond will be very difficult to break. Over time, you build loyalty beyond reason… and those are the most powerful brands of all.<\/p>\n
An authentic, powerful message will be heard – everything else is simply ignored.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sadly, the produced imaging on most radio stations hasn’t evolved much since the 1990’s, and stations that target millennials are really missing the boat because of this. Millennials aren’t impressed by your ability to add zaps, stutters, and efx to a produced piece of imaging. Words actually matter, and anything that is too slick and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-56","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5i4nE-U","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":44,"url":"https:\/\/www.domtheodore.com\/?p=44","url_meta":{"origin":56,"position":0},"title":"Hot and Cold Radio Stations","author":"admin","date":"November 16, 2014","format":false,"excerpt":"There's nothing worse than a \"cold\" radio station. You know the kind I'm talking about. Sure, the imaging is super-clean. The music may be good. The jocks are probably tight and do a great job promoting the upcoming contest. The promos are well produced and slick. But the station has\u2026","rel":"","context":"In \"disrupt\"","block_context":{"text":"disrupt","link":"https:\/\/www.domtheodore.com\/?tag=disrupt"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25,"url":"https:\/\/www.domtheodore.com\/?p=25","url_meta":{"origin":56,"position":1},"title":"Announcers versus Personalities","author":"admin","date":"November 5, 2014","format":false,"excerpt":"In all the years I've programmed radio, I'm not sure that I ever hired an on-air \"announcer\" - I'm not even sure what that title means or why ANYBODY would have the need for one. I've always searched for personalities. Even when I've hired a station imaging voice, I never\u2026","rel":"","context":"In \"disrupt\"","block_context":{"text":"disrupt","link":"https:\/\/www.domtheodore.com\/?tag=disrupt"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":74,"url":"https:\/\/www.domtheodore.com\/?p=74","url_meta":{"origin":56,"position":2},"title":"Destruction of a Brand","author":"admin","date":"May 7, 2015","format":false,"excerpt":"I've seen and written many articles through the years about what it takes to make a great radio station. But few have ever taken the time to talk about what drives a station from the top to the bottom. We've all seen the movie... a station is on top for\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":104,"url":"https:\/\/www.domtheodore.com\/?p=104","url_meta":{"origin":56,"position":3},"title":"A Living, Breathing Thing…","author":"admin","date":"December 31, 2018","format":false,"excerpt":"Early into my time in New York, I met someone who would become one of my closest friends. Mike Erickson was the Chief Engineer of WCBS-FM, and quickly impressed me because he's one of the most passionate people I've ever met in radio. We both share a passion for great\u2026","rel":"","context":"With 5 comments","block_context":{"text":"With 5 comments","link":"https:\/\/www.domtheodore.com\/?p=104#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":51,"url":"https:\/\/www.domtheodore.com\/?p=51","url_meta":{"origin":56,"position":4},"title":"How Powerful is Your Message?","author":"admin","date":"December 2, 2014","format":false,"excerpt":"I'm often asked if I think talk radio is dead. The answer is yes. And no.\u00a0The old way of doing talk radio is dead. The skeleton has been walking around for a few years now to save funeral costs. It used to be that you could find a former Congressman\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":86,"url":"https:\/\/www.domtheodore.com\/?p=86","url_meta":{"origin":56,"position":5},"title":"Killing Radio – In Their Own Words","author":"admin","date":"August 31, 2015","format":false,"excerpt":"A friend of mine was being \"courted\" by one of the big companies, and as is typically the case, he was told that in addition to hosting a show on one station, he would also be voice-tracking several other stations. They proceeded to give him a memo of instructions entitled\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.domtheodore.com\/?p=86#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.domtheodore.com\/index.php?rest_route=\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.domtheodore.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.domtheodore.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.domtheodore.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.domtheodore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56"}],"version-history":[{"count":1,"href":"https:\/\/www.domtheodore.com\/index.php?rest_route=\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":57,"href":"https:\/\/www.domtheodore.com\/index.php?rest_route=\/wp\/v2\/posts\/56\/revisions\/57"}],"wp:attachment":[{"href":"https:\/\/www.domtheodore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.domtheodore.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.domtheodore.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}