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Tag Archives: promos
Hot and Cold Radio Stations
There’s nothing worse than a “cold” radio station. You know the kind I’m talking about. Sure, the imaging is super-clean. The music may be good. The jocks are probably tight and do a great job promoting the upcoming contest. The promos are well produced and slick. But the station has no soul. It’s just an […]
Announcers versus Personalities
In all the years I’ve programmed radio, I’m not sure that I ever hired an on-air “announcer” – I’m not even sure what that title means or why ANYBODY would have the need for one. I’ve always searched for personalities. Even when I’ve hired a station imaging voice, I never wanted a professional “announcer” to […]