Monthly Archives: May 2015

Destruction of a Brand

I’ve seen and written many articles through the years about what it takes to make a great radio station. But few have ever taken the time to talk about what drives a station from the top to the bottom. We’ve all seen the movie… a station is on top for years, and then something happens […]

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The Disease Killing Radio

The moment that I heard the answer, I knew we were doomed. I remember asking a GM at a brand new CHR station that I was working with to define what ratings success looked like… what would be a good rank P 18-34 to define success. The GM said “I’d be happy if the station […]

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