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Budget Season
I used to dread budget season when I was a RVP of Programming at one of the big companies… mostly because it never made sense to me. The process would usually start with corporate sending out a spreadsheet asking me to outline the on-air lineup station-by-station, and whether or not the shift was “live” or […]
True Listener Control
There have been several attempts to do “listener controlled radio” over the past few years. Most have involved using some type of app to vote on what song should be next, and allowing listeners to somewhat program the radio station. Of course, there were always controls put on to prevent too much listener manipulation of […]
Quality versus Quantity
Money shouldn’t be the goal – money is the reward you get for ACHIEVEMENT OF the goal. When you stop to think about how many successful companies understand this – big brands like Apple, Google, Jet Blue, etc, you also quickly recognize how few radio companies understand this principle. It’s a rare owner that will […]
The Fall of the Suits
Even though I’ve had fancy VP titles through the years, I’ve never identified well with the “suits”… you know, the people from the corporate office who think they know your market and your product better than you do. Even though I was enlisted to be one of them, I was never comfortable with it, because […]