Category Archives: Uncategorized

Killing Radio – In Their Own Words

A friend of mine was being “courted” by one of the big companies, and as is typically the case, he was told that in addition to hosting a show on one station, he would also be voice-tracking several other stations. They proceeded to give him a memo of instructions entitled “Network Talent Guidelines”, which outlined […]

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Beautiful Lobby… Empty Studios

I’ll never forget the day that I first walked into 4002 Gandy in Tampa. This was the home of Jacor Broadcasting at the time, and my first thought was how dated and cheap the lobby appeared to be. You could tell that there had been almost no investment into the lobby since the mid-1980’s. When […]

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Radio Station or Gas Station?

I was lucky enough to grow up in a town that had an unusual set of characters on the radio. In that era of Detroit radio, I was able to witness first-hand the power of the medium when a compelling, unusual, and entertaining personality had autonomy to actually do a “show” instead of a “shift”. […]

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Destruction of a Brand

I’ve seen and written many articles through the years about what it takes to make a great radio station. But few have ever taken the time to talk about what drives a station from the top to the bottom. We’ve all seen the movie… a station is on top for years, and then something happens […]

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The Disease Killing Radio

The moment that I heard the answer, I knew we were doomed. I remember asking a GM at a brand new CHR station that I was working with to define what ratings success looked like… what would be a good rank P 18-34 to define success. The GM said “I’d be happy if the station […]

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What makes you special?

One of my favorite questions to ask a talent in an interview is “what makes your show special?” This is a basic question that shouldn’t catch talent off-guard, but nine times out of ten, it does. Then I watch them reach for the “stock” answers – “I work really hard every day”, or “I’m real….” […]

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The Lesson of Bill Bonds

I may live somewhere else now, but make no mistake, I’m still an “East-Sider” from Detroit. Those that know me personally certainly can attest to that. And when “East-Side Detroit Dom” comes out, it’s usually because I’m seeing the big guy beat up on the little guy… something that us East-Siders would never tolerate. We […]

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Imaging for Millennials

Sadly, the produced imaging on most radio stations hasn’t evolved much since the 1990’s, and stations that target millennials are really missing the boat because of this. Millennials aren’t impressed by your ability to add zaps, stutters, and efx to a produced piece of imaging. Words actually matter, and anything that is too slick and […]

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How Powerful is Your Message?

I’m often asked if I think talk radio is dead. The answer is yes. And no.┬áThe old way of doing talk radio is dead. The skeleton has been walking around for a few years now to save funeral costs. It used to be that you could find a former Congressman or Judge and give them […]

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Motivation

High achievers are motivated by more than just financial compensation. Sure, a good sized paycheck is a motivator, but there are many people in this industry that are well paid and still miserable. Author Daniel Pink wrote a great book on this very subject called “Drive: The Surprising Truth About What Motivates Us.” In it, […]

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